Digital Marketing

Description

Track Purpose

The Digital Marketing Training Program provides advanced theoretical and practical skills needed to be a Professional e-marketer. The program combines the study of fundamental aspects of Digital Marketing with a hands-on approach. By enrolling in this program, you will gain how to develop & design identity according to digital marketing concepts, theories & best practices, and the needed technology to analyze and predict online business opportunities. You will use technology tools to analyze the competition. You will plan and manage digital marketing campaigns using digital marketing channels, e.g. social media, SEO, displays … etc.

This track is managed by E-Marketing Department

Job Profiles

SEO Specialist

Search Engine Optimization (SEO) is a digital marketing discipline that targets increasing the visibility in unpaid (organic) search results. Simply, SEO is a company’s effort to appear first (or before its main competitors) on consumers’ online search results. SEO, therefore, requires technical and creative features to improve rankings and increase traffic. Accordingly, SEO specialists identify strategies, techniques and tactics to increase the number of visitors to a website and obtain a high-ranking placement in the search results pages of search engines. A career in SEO is a good choice for creative and analytical individuals with technical and marketing skills. Those working in SEO may also be known as ‘online marketers’ or ‘digital account executives’. This type of work may be referred to as ‘content marketing’ or ‘conversion rate optimization work’.

Social Media Specialist

Social Media Specialist job is a good choice for you if you are seeking a creative, dynamic, and interactive job. As a Social Media Specialist, you will be responsible for attracting and communicating with the targeted users of networks as well as online virtual communities. Your aim will be to engage customers and to boost website traffic and generate revenue using all the potentials of social media marketing.

Read more about job profiles...

History

Our Staff

References

Contact Us

Phone : 020122 601 1537
Room number : 105

Prerequisites

1
Accepted Specializations

This track is allowed for the folowing specializations only

Details
2
Accepted Grades

Distinct with Honours
Distinct
Very Good with Honours
Very Good
Good

3
Graduation Years

Number of years you graduated must not exceed 6 years to apply for this Intake

4
Military Service

Military Service Status for males must be either exempted, postponed or completed

Our Courses

Available Branches

Alexandria

Address : 1 Mahmoud Said St., Shohada Square, Main Post Office Building, Alexandria

Phones : 033906924/5/6

Fax : 03-3906924